Direct, hands-on management of your Google Ads Search, Performance Max (PMax), Shopping and Microsoft Ads — from a full-time specialist who lives and works here. No account managers, no junior staff learning on your budget.
A Google Ads Specialist Who Actually Knows Lincoln
Many Google Ads agencies manage your account from a call centre in another city, working from a template that’s near-identical for every client. I do things differently. I’m one person, based in Lincoln, managing a small number of accounts properly rather than a large number badly.
For you, that means faster responses, campaigns built around how Lincoln customers actually search, and a direct line to the person actually making the changes. Every account is built from scratch around your business, your margins and your goals, not copied from a playbook. You’ll get plain-English reporting that shows where your money is going and what it’s bringing back, and you’ll always own your account and your data. If you sell products online, my retail and e-commerce background means your product feed and Shopping campaigns get the same careful attention as your search ads.
How Can I Help?
Three paid search channels, all managed directly by me, never handed off to a junior or outsourced.
Google Ads is now driven by automation and AI. Ad copy, landing pages and Quality Score still matter, but they’re no longer enough on their own. Whether you’re generating leads or selling products online, these are the six things I focus on:
1
First-Party Data & Conversion Measurement
Tracking set up so Google learns from real sales and enquiries.
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Google’s AI can only optimise towards what it can see. I set up enhanced conversions, consent-ready tracking and, where relevant, your own customer data, so the algorithm learns from real sales and enquiries, not guesswork.
2
AI & Signal Management
Clean signals and clear guardrails, so Google’s AI works for you.
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Smart bidding and Performance Max work best when they’re fed clean signals: the right audiences, the right conversion goals and the right guardrails. I steer the automation rather than leaving it to run on autopilot.
3
Consolidated Account Structure
Fewer, stronger campaigns give the algorithm more data to learn from.
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Dozens of tiny campaigns starve the algorithm of data. Fewer, stronger campaigns give Google more to learn from, and give you less to untangle.
4
Profit-Based & Outcome Metrics
Optimised for margin and lead quality, not clicks or headline ROAS.
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Clicks, leads and even headline ROAS can flatter a campaign that isn’t actually making you money. I optimise towards margin, lead quality and real business outcomes.
5
A Well-Optimised Product Feed
For online shops: titles, attributes and images that win in Shopping.
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Your feed is your targeting. Strong titles, rich attributes and good images decide how often your products appear in Shopping and Performance Max, and who sees them.
6
Fresh Visual Creative & Copy
New images, video and copy to keep campaigns from going stale.
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Performance Max and brand-awareness campaigns run on creative. New images, video and copy keep campaigns fresh and give Google’s AI more to test.
