1. Who I Am

This website is run by John Daulton, a Google Ads specialist based in Lincoln, UK. I’m the “controller” of the personal information described in this policy, which means I decide how it’s used and I’m responsible for looking after it.

If you have any questions about this policy or your information, email me at cathedralwebanalytics@gmail.com. I’m a one-person business, so your message comes straight to me.

2. The Short Version

3. What I Collect

When you fill in the contact form

Your name, email address, website (if you give it), what you’d like help with, your rough monthly ad spend (if you give it) and your message.

When you email me or we work together

Your contact details, your business name and address, our emails and any notes from calls or meetings, and invoicing and payment records.

When I audit or manage your Google Ads account

To do the work, I’m given access to your Google Ads account and, sometimes, Google Analytics, Google Merchant Center or Microsoft Advertising. These mainly hold business data, but they can include some personal information, such as customer lists you’ve uploaded or the names and emails of other people with access. I only use it to do the work you’ve asked for. Where I handle your customers’ data on your behalf, I act as your “processor” and you remain responsible for it. We’ll cover this in our working agreement.

When you visit the website

If you accept cookies: information about how you use the site, such as the pages you visit, how you arrived (for example from a Google search or an ad), roughly where you are (town or region level) and the type of device and browser you use. See Cookies.

I don’t ask for, and don’t want, any sensitive information (such as health details) through the website.

4. How and Why I Use It

UK data protection law says I need a lawful reason (a “lawful basis”) for each use of your information. Here’s what I use it for and why.

I won’t add you to a mailing list or send you marketing emails. If that ever changes, I’ll ask first.

5. Who I Share It With

I don’t sell your information. I only share it with the services I need to run the business, and each of them is only allowed to use it to provide their service to me:

• SCIS UK, which hosts this website
• Google Workspace, for email
• WPForms, the plugin that runs the contact form
• Cloudflare (Turnstile), which checks form submissions come from a real person, not a spam bot
• Google Analytics, only if you accept cookies
• Accounting software, and my accountant, for invoices and tax records

I may also share information if the law requires it, for example with HMRC.

International transfers. Some of these services, including Google and Cloudflare, are based in or use servers in the United States. Where your information leaves the UK, it’s protected by the UK–US “data bridge” or by approved contract clauses (the UK’s International Data Transfer Addendum), so it gets the same level of protection as in the UK.

6. How Long I Keep It

7. How I Keep It Safe

My accounts are protected with strong passwords and two-step verification, the website runs over a secure (HTTPS) connection, and the website and its plugins are kept up to date. When we stop working together, I remove my access to your Google Ads and other accounts, and I’ll confirm when I’ve done it.

8. Cookies

Cookies are small files saved by your browser. This site uses a few that are needed for it to work, and some optional ones for analytics and advertising. The optional ones are only set if you click “Accept” on the cookie banner. You can change your choice at any time using the Cookie settings link at the bottom of every page.

You can also block or delete cookies in your browser settings, and Google offers an Analytics opt-out browser add-on.

9. Your Rights

You have the right to:

• See the information I hold about you (a “subject access request”)
• Correct anything that’s wrong or incomplete
• Delete your information, where I don’t have a reason to keep it (such as tax records)
• Object to or restrict how I use it
• Take a copy of information you’ve given me, in a format you can reuse elsewhere
• Withdraw consent at any time, for example by changing your cookie settings

To use any of these rights, email me at cathedralwebanalytics@gmail.com. It’s free, and I’ll reply within one month.

10. Complaints

If you’re unhappy with how I’ve handled your information, please tell me first at cathedralwebanalytics@gmail.com and I’ll do my best to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

11. Changes to This Policy

I’ll update this page if anything changes, for example if I start using a new tool. The date at the top shows when it was last updated.